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ScottsAir wanted to update the branding and communication they had established with their clients and potential clients. Being in the industrial sector and operating in it succesfully they now turned their attention towards the mum and dad sector. They approached us to create the new brand startegy and develop a logo and collateral to go with it. 

A matt plastic coated finish with UV varnish spot printing was suggested and approved to lift the quality image that was needed to make an impression on the competitive residential market.

The Company

ScottsAir is one of the leading retailers of air conditioning and ducted solutions in South Australia and has been designing and supplying heating and cooling solutions for South Australian families for over 45 years. They have the experience and expertise to ensure that the air conditioning solution will be designed correctly for the home, family and lifestyle.

The Brief

A well established air conditioning provider in the north needed a new logo/branding to target the mum and dad sector. An established player in the building industry they wanted to extend their market and capture the residential slice of the cake.

Scotts logo 1

Style Guide.

All aspects of the logo and branding are covered in a style guide from the do's and donts to the specific pantone and print colours.

Vehicle branding.

Our fan graphic was the 'halo' image to grab attention and add some freshness to the scene. 

Business cards.

A high-quality print run was produced of the card design. Matt varnish with a UV gloss spot varnish on the front and a metallic finish on the reverse added to the premium feel ScottsAir wanted to convey.
Advertising

Magazine and press advertising.

Full page editorial and tabloid advertisements were developed and produced to appear in the local newspapers and lifestyle magazines in Adelaide
Staying cool was never so affordable! A pre-season campaign that sent sales northward. The style was simple and chic. The results were pretty cool, to say the least. The ads appeared in the local papers and covers (inside front and back) of editorial magazines in different areas to test the various markets.

Results

An ever growing builder list is the result of the new branding. Allowing the company to reach new clients in full confidence in the representation of their services. The printed brochures and support material enabled quick and consistent communication.

See more touchpoints created for ScottsAir

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