A well established retaining wall builder in Adelaide needed some help with marketing and a website redesign. Our suggestion was to create some content consisting of 12 articles/reports for downloading. Incorporating an inbound strategy to collect emails and increase leads and sales. Along with a social media plan of branded posting.

The Company

Adelaide Retaining Walls is a market leader in the supply & installation of retaining walls of all types. They service all of South Australia and pride themselves on the commitment to safety, attention to detail and workmanship that is second to none.

The Brief

The clients wanted to update the marketing presence they had established with television advertising. They wanted a new website to be able to track the promotions via a tracking pixel through a major network. We discussed the opportunity to also dive into the digital arena with some social media management and advertising. We suggested the inbound marketing methodology incorporated into the website and the sales funnel. They said yes. I like clients like that.

For the new website, we wanted to provide easy information on hand that could be accessed in bites and at a glance. Also, an email capture device on most pages to enable some lead generation. Along with a social media campaign which consisted of branded posts.The site is in progress.

downloadable reports

Creating content.

Along with the site we developed, wrote and created 12 downloadable reports. This allows leads to be followed up and provide answers to commonly asked questions.


Web banner advertising.

Along with the new website we produced some specialised web banners to appear on the 9 networks lifestyle websites. These were produced in various sizes and some were interactive. All in all a good mix and presence that produced a substantial increase in traffic and enquiries to ARW.


The web and social presence have increased the marketing profile for the client resulting in additional sales and audience reach that converts to paid projects. The result? A reach further than was possible with traditional media.