Following the branding and graphic language we had developed for the client we produced some leaflets with the updated branding with great success. We were then commissioned to provide an update of the newsletter that had been previously produced.
Lifeflow teach a range of practical meditation and mindfulness techniques – they help you find a way to calm your mind and relax easily. It’s easy to understand, non-religious and based on over 30 years' experience of teaching people from all over Adelaide and abroad. The courses and retreats give you the skills to bring calm, refreshment and perspective into your everyday life.
An existing Newsletter had been well produced and printed by the staff. This was a great project to add the new branding to. We chatted about the look and feel the newsletter should project. Calm, open, and lite was the consensus. As there was a lot of material this would need some careful consideration.
Printed on a satin stock and supplied to the client ready to be distributed. With the added bonus of a full colour version produced now and in the future for not more than the previous budget in black and white!
The continuing need to provide good quality material to stakeholders and printed resources for them to use has become a very important part of the brand mix for the client. The overall impression from the members was of the company coming of age in it's presentation not only externally but internally as well. A huge step forward in the business of well being.