A website design was created to allow online shopping and with the signature colour pink featured strongly along with a selection of supporting colours to be used throughout the brand.
Startup and naming for this great children's online and brick and mortar store. The owners wanted to start with a strong presence. Budget allocation a minimum. We knew we wanted a fun and bright brand to go online and the support material needed to be selective to what was needed rather than wanted.
New logo and branding. Kids store that specialised in all things fun for girls and boys rooms. A fun mascot was developed that would allow easy integration in all the mediums. Our first stop was developing name and tagline for the owners. Once that was approved the brand signature and graphic creating the logo. Pink, bold and fun. Support colours to suit and away we went.
"Bugz" the mascot was to be used as a major feature on the various material in a flexible way. It could be chatting to us via the speech bubble or used to tie in the brand language. It also part of the logo signature.
Along with the usual business cards and tags, bags and internal posters, we created some advertising to be used in editorial situations along with Gift vouchers and the suite was complete. A good startup solution for a new online business.
Proposals for vehicle signage completed the branding
The branding and logo developed allowed the owners to get on with the business of "bedrooms for boys and belles" with confidence and a clear brand strategy, how to use it and when. The clients they attracted online via the advertising and promotions were delighted with the shop and the service.